Scaling Abode Haven into a High-Growth E-commerce Brand

Taking a Furniture Brand from Survival Mode to Rapid, Profitable Scaling

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Conversion Lift

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Overview

In May 2024, Abode Haven, an online furniture reseller, partnered with Seven Yards at a pivotal moment as the business faced potential shutdown due to unprofitable paid ads, a low 0.3% conversion rate, and inefficient campaign structures. Within 30 days, Seven Yards restructured the brand’s growth system, more than doubled revenue, restored profitability, and established a scalable path forward.

Challenge

Abode Haven faced a combination of strategic and execution-level issues

No clear funnel

Fragmented paid-ad campaigns

Significant cart abandonment

Low conversion rate

No creative testing framework

Limited full-funnel scaling

The result? High effort, low return, and constant uncertainty.

Objectives

The goals were urgent and non-negotiable

Primary Mission

Restore profitability

Increase conversion rate

Simplify ad account structure

Build a scalable acquisition system

Prevent business shutdown

Strategy

We implemented the Smart Scale Strategy, designed to stabilise performance first - then unlock growth.

Rapid Creative Testing

With no reliable historical data, we introduced our 3-2-2 Creative Testing Method:

3 Creatives

2 Primary text variations

2 Headline variations

Launched via dynamic ads to broad audiences, this approach allowed us to identify early winners fast and iterate with confidence.

Simplified Campaign Architecture

The biggest unlock came from account simplification.

Reduced 100+ fragmented campaigns into a clean, intent-driven structure

Introduced Performance Max (PMAX) campaigns in Google Ads

Allocated budgets where performance signals were strongest

As soon as the structure was simplified, performance jumped.

Conversion Rate Optimisation

Traffic wasn’t the issue - conversion was. A CRO audit revealed severe checkout friction. We implemented:

Removal of outbound links

Consolidation of checkout fields

Simplification of the purchase flow

These changes immediately improved conversion efficiency and revenue recovery.

Controlled, Profit-First Scaling

Rather than scaling aggressively, we:

Increased spend incrementally

Scaled only when ROAS stayed above breakeven

Used horizontal scaling to add stability

This allowed Abode Haven to scale without slipping back into losses.

Rapid Creative Testing

With no reliable historical data, we introduced our 3-2-2 Creative Testing Method:

3 Creatives

2 Primary text variations

2 Headline variations

Launched via dynamic ads to broad audiences, this approach allowed us to identify early winners fast and iterate with confidence.

Conversion Rate Optimisation

Traffic wasn’t the issue - conversion was. A CRO audit revealed severe checkout friction. We implemented:

Removal of outbound links

Consolidation of checkout fields

Simplification of the purchase flow

These changes immediately improved conversion efficiency and revenue recovery.

Simplified Campaign Architecture

The biggest unlock came from account simplification.

Reduced 100+ fragmented campaigns into a clean, intent-driven structure

Introduced Performance Max (PMAX) campaigns in Google Ads

Allocated budgets where performance signals were strongest

As soon as the structure was simplified, performance jumped.

Controlled, Profit-First Scaling

Rather than scaling aggressively, we:

Increased spend incrementally

Scaled only when ROAS stayed above breakeven

Used horizontal scaling to add stability

This allowed Abode Haven to scale without slipping back into losses.

Results in 1 Month

Conversion Rate

Orders

Gross Profit

Revenue Per Month

Record High

Best Month Revenue

Revenue Growth

Conclusion

In just 30 days, Abode Haven transitioned from survival mode to scalable growth. With the Smart Scale Strategy in place, the brand now has clarity, profitability, and a repeatable path forward.

Seven Yards Media didn’t feel like an agency - they acted as a true extension of our team. Their ownership and strategic clarity allowed us to step back while the business scaled and results skyrocketed.

Founders, Abode Haven

Are you ready?

To unlock the potential of your business?

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