From Early Traction to a Profitable, High-Growth E-commerce Brand in 90 Days
In February 2024, modest fashion brand Anaqa partnered with Seven Yards to scale its early offline success into a stronger online business. Despite gaining traction in Melbourne and Sydney, the brand’s digital growth was limited by underperforming ads and an unclear campaign structure. Within 90 days, Seven Yards implemented a structured performance and content strategy that strengthened Anaqa’s digital presence, generated $17,290 in revenue across April and May, improved conversion efficiency, and established a foundation for long-term national and international growth
Anaqa faced several early-stage e-commerce challenges
The brand needed clarity, structure, and a repeatable growth system.
The primary goal was straightforward but ambitious
Primary Missions
Increase monthly online revenue
Improve conversion rate and campaign efficiency
Build a full-funnel advertising structure
Create a scalable system that could support future growth
Seven Yards deployed its Smart Scale Strategy, focused on turning early-stage brands into structured, scalable e-commerce businesses.
Structured Creative Testing
We introduced our proven 3-2-2 Creative Testing Method:
3 Creatives
2 Primary text variations
2 Headline variations
These were deployed via dynamic testing to a broad audience, allowing us to rapidly identify winning creative combinations and iterate efficiently.
Conversion Rate Optimisation
We conducted a CRO audit and implemented improvements including:
Simplifying checkout fields
Removing outbound distractions
Streamlining the purchase journey
These changes reduced friction and significantly improved conversion efficiency.
Simplified & Scalable Campaign Structure
We audited and restructured the ad account to align with best practices:
Simplified campaign architecture
Clear separation between testing and scaling campaigns
Improved budget allocation efficiency
This provided the stability required for month-on-month growth.
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In just 90 days, Anaqa transitioned from early traction to a structured, scalable e-commerce brand. With Seven Yards’s Smart Scale Strategy in place, the business is now positioned for sustained national growth and future international expansion.