From Inconsistent Sales to Record-Breaking results in 90 Days
Rock Melan struggled with:
Despite having strong clinical formulations and active paid traffic.
The brand ultimately required a streamlined strategy to achieve predictable growth
while working around these strict time constraints.
Primary Mission
To stabilize monthly revenue within a 90-day window to consistently cover $7,500 in fixed business expenses.
Secondary Mission
To build a scalable paid media foundation that would support sustainable, long-term expansion.
To reach this goal, the plan focused on boosting conversion rates and refining product positioning to ensure the brand’s unique value was clearly communicated.
We implemented the Smart Scale Strategy, tailored specifically for clinical skincare and founder-led brands.
Conversion-First Campaign Rebuild
Rather than increasing ad spend, we focused on efficiency first. Campaigns were restructured to prioritise:
Clear clinical differentiation
Reduced waste at top-of-funnel spend
Education-led messaging
This ensured every dollar worked harder before scaling budgets.
Messaging & Offer Clarity
While the product formulation was strong, the value wasn’t being communicated clearly enough. We refined:
Offer positioning to reduce cognitive friction
Above-the-fold messaging on key product pages
Translating clinical credibility into understandable benefits
This shift alone played a major role in improving conversion rates.
Smart, Controlled Scaling
With improved performance signals, we scaled cautiously:
Gradual budget increases
Maintaining ROAS consistency rather than chasing volume
Performance-based scaling only
This approach allowed the brand to grow without increasing operational pressure on the founders.
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Record High
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In just 90 days, Rock Melan transitioned from inconsistent online revenue to a stable, scalable business with record-breaking performance. By applying Seven Yards’ Smart Scale Strategy, the brand now has a reliable growth engine that supports both revenue goals and founder lifestyle.
