Scaling Shaz Toys to a Multi 7 Figures/Month in Revenue

Transforming a Premium Kids Brand into a Scalable, High-Trust E-commerce Powerhouse

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Overview

When Shaz Toys partnered with Seven Yards in February 2025, the brand was generating modest four-figure revenue despite offering officially licensed, high-quality, safe, and durable ride-on toys with strong product–market fit. However, growth was limited because parents had not yet developed enough trust in the brand to confidently make a premium purchase online, preventing the business from scaling effectively.

Challenge

Shaz Toys wasn’t suffering from a bad product. They were suffering from purchase hesitation.

Low brand awareness in a high-consideration category

Weak top-of-funnel trust for premium price points

Messaging focused on features, not parent outcomes

Limited social proof and authority signals

Inefficient paid spend without a full-funnel structure

Underdeveloped creative storytelling

The business needed more than ads. It needed belief, authority, and systemised scale.

Objectives

Shaz Toys had a bold, clear ambition

Primary Mission

To scale from 4 figures/months to a consistent $6 figures/month business, with best months exceeding multi 6 figures - while maintaining strong profitability. This required:

Premium brand positioning

Funnel clarity

Conversion efficiency

Multi-platform demand capture

Long-term retention

Strategy

We deployed the Smart Scale Strategy, purpose-built for premium, high-consideration e-commerce brands.

Authority-Led Full Funnel Rebuild

We rebuilt Meta and Google from the ground up using a full-funnel parent-first framework

Structured TOF, MOF, BOF intent layers

Introduced problem-led messaging (safety, durability, gifting value)

Protected branded searches on Google

Reduced wasted spend on non-converting broad traffic

This immediately improved traffic quality and buyer confidence.

Hybrid Authority Creative Framework

Combining product performance, official licensing credibility, parent confidence signals, in-use visuals of children and gifting moments, and conversion-focused messaging to strengthen trust and improve purchasing confidence.

Creatives included:

Static Ads

Carousel Ads

Video Ads

Kids-in-use visuals

Social proof & UGC style assets

Each creative had a clear role in the funnel, rather than being tested blindly.

Conversion Rate & PDP Optimisation

High-ticket products demand clarity and reassurance.

Repositioned top ride-on toys as premium gifting options

Strengthened PDPs with age guidance, safety messaging, licensing authority & durability benefits

Embedded high-performing creatives directly onto PDPs

Aligned ad promises with landing page experience

This reduced friction and significantly improved buyer confidence.

Systematic, Multi-Platform Scaling

Rather than rushing spend increases, we focused on stability first:

Performance consistency before scaling

Horizontal scaling across platforms

Controlled expansion after ROAS stability

Clear separation of awareness vs conversion performance

This ensured scaling didn’t break efficiency.

Authority-Led Full Funnel Rebuild

We rebuilt Meta and Google from the ground up using a full-funnel parent-first framework

Structured TOF, MOF, BOF intent layers

Introduced problem-led messaging (safety, durability, gifting value)

Protected branded searches on Google

Reduced wasted spend on non-converting broad traffic

This immediately improved traffic quality and buyer confidence.

Conversion Rate & PDP Optimisation

High-ticket products demand clarity and reassurance.

Repositioned top ride-on toys as premium gifting options

Strengthened PDPs with age guidance, safety messaging, licensing authority & durability benefits

Embedded high-performing creatives directly onto PDPs

Aligned ad promises with landing page experience

This reduced friction and significantly improved buyer confidence.

Hybrid Authority Creative Framework

Creatives included:

Static Ads

Carousel Ads

Video Ads

Kids-in-use visuals

Social proof & UGC style assets

Each creative had a clear role in the funnel, rather than being tested blindly.

Systematic, Multi-Platform Scaling

Rather than rushing spend increases, we focused on stability first:

Performance consistency before scaling

Horizontal scaling across platforms

Controlled expansion after ROAS stability

Clear separation of awareness vs conversion performance

This ensured scaling didn’t break efficiency.

Results in 10 Months

Conversion Rate Lift

Orders

Repeat Customers

Revenue Per Month

Best Month Revenue

ROAS

Conclusion

Shaz Toys became a defining case study for Seven Yards by demonstrating how structured strategy and trust-led storytelling can unlock true scale. By transforming hesitation into confidence and positioning premium pricing with clarity and authority, the focus shifted from simply increasing ad spend to building a sustainable growth system. The result proved that meaningful scale doesn’t come from ads alone — it comes from strong foundations, strategic execution, and creating genuine belief in the brand.

Seven Yards Media didn’t feel like an agency - they acted as a true extension of our team. Their ownership and strategic clarity allowed us to step back while the business scaled and results skyrocketed.

Founders, Shaz Toys

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