Turning a Lifestyle Candle Brand Profitable

From Loss-Making Ads to a 372% Revenue Increase in 4 Months

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Overview

Vibes Pearled Candle, a young lifestyle brand in the home & living space, partnered with Seven Yards to bring structure and profitability to their digital acquisition efforts.

Before working together, the brand was generating approximately $1,000/month, with paid ads running at a loss and no system in place to compound growth beyond one-off purchases.

Vibes Pearled Candle, a young lifestyle brand in the home & living space, partnered with Seven Yards to bring structure and profitability to their digital acquisition efforts.

Before working together, the brand was generating approximately $1,000/month, with paid ads running at a loss and no system in place to compound growth beyond one-off purchases.

Within 4 months, Vibes Pearled Candle transformed its paid media performance - increasing revenue by 372%, doubling conversion rate, and turning paid ads into a profitable, scalable acquisition channel.

Challenge

Vibes Pearled Candle had a strong product and early brand momentum, but several structural gaps were holding growth back

No structured paid media strategy across Meta, Google, and TikTok

No retention or lifecycle marketing system to increase LTV

Operational bottlenecks

Low conversion rate (0.51%) and weak offer positioning for first-time buyers

Paid ads generating traffic but failing to convert profitably

High CPMs due to poor alignment between creative, audience, and funnel intent

No structured paid media strategy across Meta, Google, and TikTok

Operational bottlenecks

Paid ads generating traffic but failing to convert profitably

No retention or lifecycle marketing system to increase LTV

Low conversion rate (0.51%) and weak offer positioning for first-time buyers

High CPMs due to poor alignment between creative, audience, and funnel intent

No structured paid media strategy across Meta, Google, and TikTok

Paid ads generating traffic but failing to convert profitably

Low conversion rate (0.51%) and weak offer positioning for first-time buyers

Operational bottlenecks

No retention or lifecycle marketing system to increase LTV

High CPMs due to poor alignment between creative, audience, and funnel intent

Previous agency efforts lacked a full-funnel, brandformance-driven approach.

Leading to inefficient spend and inconsistent results.

Objectives

Primary Mission

Scale online sales profitably through structured paid acquisition, CRO, and a foundation for retention

Secondary Mission

Expanding brand awareness beyond early adopters, improving repeat purchase rates, and reducing wasted ad spend by building more consistent and efficient ROAS across campaigns.

Strategy

We implemented the Smart Scale Strategy, designed to turn paid traffic into predictable, profitable revenue - not just engagement.

Full Funnel Campaign Rebuild

We rebuilt both Meta and Google ad accounts from the ground up using a clear full-funnel structure. Key changes included:

Shifting from scattered campaigns to intent-based acquisition

Introducing offer-led campaigns aligned with gifting and seasonal demand

Reducing spend on low-intent traffic

Clear TOF, MOF, and BOF segmentation across platforms

This immediately improved traffic quality and purchase intent.

Hybrid Creative Framework

While creatives were visually strong, they weren’t aligned with funnel stages. We implemented a Hybrid Creative Framework combining:

Product desire & benefits

Lifestyle positioning

Direct conversion messaging

This ensured each creative asset matched the intent of the audience it was shown to - reducing wasted impressions and improving conversion efficiency.

Conversion Rate Optimisation

We identified multiple friction points across the product and checkout experience:

Offer and pricing were not optimised for first-time buyers

Limited AOV-driving mechanics

Minor checkout friction impacting completion rate

By improving offer clarity, product hierarchy, and checkout flow, we nearly doubled conversion rate without increasing traffic volume.

Smart, Controlled Scaling

Instead of rushing to scale budgets, we prioritised horizontal scaling first:

Expanded creatives & audiences

Identified winning angles before budget increases

Maintained ROAS stability before vertical scaling

This allowed growth without reverting to loss-making spend.

Full Funnel Campaign Rebuild

We rebuilt both Meta and Google ad accounts from the ground up using a clear full-funnel structure. Key changes included:

Shifting from scattered campaigns to intent-based acquisition

Introducing offer-led campaigns aligned with gifting and seasonal demand

Reducing spend on low-intent traffic

Clear TOF, MOF, and BOF segmentation across platforms

This immediately improved traffic quality and purchase intent.

Conversion Rate Optimisation

We identified multiple friction points across the product and checkout experience:

Offer and pricing were not optimised for first-time buyers

Limited AOV-driving mechanics

Minor checkout friction impacting completion rate

By improving offer clarity, product hierarchy, and checkout flow, we nearly doubled conversion rate without increasing traffic volume.

Hybrid Creative Framework

While creatives were visually strong, they weren’t aligned with funnel stages. We implemented a Hybrid Creative Framework combining:

Product desire & benefits

Lifestyle positioning

Direct conversion messaging

This ensured each creative asset matched the intent of the audience it was shown to - reducing wasted impressions and improving conversion efficiency.

Smart, Controlled Scaling

Instead of rushing to scale budgets, we prioritised horizontal scaling first:

Expanded creatives & audiences

Identified winning angles before budget increases

Maintained ROAS stability before vertical scaling

This allowed growth without reverting to loss-making spend.

Results in 4 Months

Conversion Rate

Orders

Repeat Customers

Revenue Per Month

Record High

Best Month Revenue

ROAS

Conclusion

In just 4 months, Vibes Pearled Candle transitioned from unprofitable ads to a structured, scalable acquisition engine. With Seven Yards’s Smart Scale Strategy, the brand now has a clear roadmap for profitable growth, retention expansion, and long-term brand building.

Seven Yards helped us turn traffic into actual revenue. Instead of guessing what to try next, we finally had a clear structure - and the numbers started following.

Founders, Vibes Pearled Candle

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